Frequently Asked Questions

	What words, terms and phrases should I avoid to give my email campaigns the best chance of getting past spam filters?
While lists are changing constantly and no comprehensive list is available, this should give you some idea what to avoid, so your campaigns will not be flagged as spam. Spam Filter Trigger Subject Line Text: Subject contains "Employer Health Care Information" Subject contains "As Seen" Subject starts with dollar amount Subject contains "Double Your" Subject contains "For Only" Subject contains "FREE" in CAPS Subject contains "Free Instant" Subject starts with "Free" Subject GUARANTEED Subject starts with "Hello" Subject includes "life insurance" Subject contains "Now Only" Subject contains "Ripped & Strong" Subject contains "Test" Subject includes "viagra" Subject contains "Your Bills" or similar Subject contains "Your Family" Subject contains "Your Own" Phishing and Spam Filter Trigger Body Text: Click here Asks you to click below (in capital letters) Claims compliance with spam regulations Claims compliance with Senate Bill 1618 Claims compliance with House Bill 4176 Contains word 'guarantee' in all-caps Doesn't ask any questions Offers a full refund Just $ No such thing as a free lunch One hundred percent guaranteed Discusses money making Talks about bulk email Contains 'Dear (something)' Urges you to call now Contains a tollfree number Wants you to do business online Talks about lots of money Talks about direct email Talks about mass email Talks about email marketing Tells you it's an ad Instructions on how to increase something "another mailing" will "never" be "received" Get a million email addresses Claims you were on a list Gives an excuse for why message was sent Tells you how to stop further spam Claims to be legitimate email Claims not to be spam Claims you opted-in or registered Claims you registered at their site Claims address was obtained legitimately You're receiving this offer for a reason Claims you have provided permission Claims you wanted this ad Plugs Viagra Plugs "Natural Viagra" Plugs "Herbal Viagra" Targeted Traffic / Email Addresses Offers a limited time offer Tells you about a strong buy Claims to honor removal requests Gives information about an opportunity Offers "pure" profit Offers a picked stock Offers a alert about a stock SEC-mandated penny-stock warning Not registered investment adviser Offers a consultation for nothing Describes some sort of breakthrough They have selected you for something Asks for credit card details Asks for a billing address Asks you for your signature on a form Contains mail-in order form offers "instant access" University Diplomas Prestigious Non-Accredited Universities' Domain registration spam body Claims "cannot be considered spam" Claims "This is not spam" Says "this is an advertisement" Mentions Spam law "HR 3113" Mentions Spam Law "UCE-Mail Act" Information on getting larger penis/breasts Impotence cure Information on how to work at home No experience needed! Information on mortgages Looks like mortgage pitch Information on mortgage rates Something about waiting for mortgages Something about a mortgage network A dodgy mortgage testimonial Interest rates Order a report from someone Tells you to 'take action now!' Asks you to fill out a form Talks about a million North American dollars Talks about millions of dollars Frontpage used to create the message Contains "Temple Kiff" Contains "CBYI" Contains "My wife, Jody" testimonial Contains "Gentle Ferocity" Contains "Vjestika Aphrodisia" Contains "Toner Cartridge" Doing something with my income Apparently, you'll be amazed Resistance to this spam is futile Trying to offer you something Contains 'subject to credit approval' Contains urgent matter Contains 'earn (dollar) something per week' Contains 'for only pennies a day' Contains 'for only' some amount of cash Spam is 100% natural Money back guarantee There is no catch There is no obligation You won't be "disappointed" Serious Enquiries Only Risk free. As seen on national TV! Not intended for residents of somewhere See for yourself Encourages you to waste no time in ordering Vacation Offers Why Pay More? Congratulations Talks about free mobile phones Free Leads Receive third party email Receive a special offer Free Offer Free Quote Free express or no-obligation quote Free DVD Free Investment Free Trial Free Membership Free Website Credit Card Offers No Credit Check Avoid Bankruptcy Credit Bureaus Accept Credit Cards Eliminate Bad Credit Unsecured Credit/Debt Lower Interest Rates Compare Rates Save Up To Lower Monthly Payment Consolidate debt, credit, or bills Calling Creditors Home refinancing Discusses search engine listings Opportunity No Purchase Necessary No Strings Attached No Fees No Medical Exams No Age Restrictions No Claim Forms No Gimmick No Investment Requires Initial Investment No Inventory Buy Direct Drastically Reduced Do it Today What are you waiting for Supplies are Limited Secretly Recorded Someone using your identity You can search for anyone Find out anything Score with babes Invaluable marketing information Marketing Solutions Direct Marketing Save big money Guaranteed Stuff Additional Income Potential Earnings The best Rates Promise you Amazing Stuff Cash Bonus Shopping Spree Fantastic Deal Cents on the Dollar Lose Weight Spam Long Distance Phone Offer Reverses Aging Cures Baldness Cable Converter Luxury Car Removes Wrinkles Buying judgements Will not Believe your Eyes! While you Sleep While Supplies Last If only it were that easy Who really wins? Contains 'Special Promotion' Offers Free (often stolen) Passwords Talks about Hidden Charges Get Started Now Save Financial Freedom Stock Disclaimer Statement Satisfaction Guaranteed Talks about prizes Easy Terms Offers Extra Cash Get Paid Have you been turned down? One Time Rip Off Compete for your business New Customers Only Meet Singles Join Millions of Americans Be your own boss Dig up Dirt on Friends Multi Level Marketing mentioned NOT Multi Level Marketing Serious cash "Collect Child Support" Claims to be Legal Free Grant Money Fast Viagra Delivery Viagra and other drugs Online Pharmacy Confidentiality on all orders Hidden' assets Save big money Claims you registered with a partner Orders shipped by priority mail Trying to sell insurance online Contains "Stop Snoring" Free Application Apply online (with capital O) Contains 'free installation' with capitals Free Preview Contains 'free access' with capitals Contains 'free sample' with capitals Contains 'Get it now' with capitals Lowest Price Talks about tracing by SSN Claims auto-email removal Once in a lifetime, apparently More Internet Traffic No Middleman Cell Phone Cancer Scam People just leave money laying around Form for verifying email address Claims to be in accordance with some law Terms and conditions Don't delete me Things incredible Claims not to be selling anything Psychics Scam Achieve Wealth Message talks about earning money Mentions their affiliate partners Mentions their full compensation Mentions their overwhelming growth Mentions their strict antipathy on something Mentions their website and/or publications Mentions where their privacy policy is Talks about cell-phone signal improvement Stop the offers, coupons, discounts etc! Talks about your boss with an exclamation! Talks about exercise with an exclamation! Talks about money with an exclamation! Talks about more with an exclamation! Talks about Oprah with an exclamation! Talks about quotes with an exclamation! International driving license Talks about 'acting now' with capitals Talks about 'starting now' with capitals No Worries, Mate Talks about 'experts' showing you how Talks about 'enhancing any website' Something is emphatically guaranteed Mailer is against spam Has generic 'up to X or more' noise Has add/lose/make/save up to X or more Describes weight loss Describes body fat loss Describes the ravages of aging Mentions Generic Viagra Describes "better memory" Claims you can opt-out If you want to subscribe... Local Representative in the subject line