Frequently Asked Questions

When you send email, there's always a chance that some messages may not be delivered and will be returned. This is called a 'Bounce'. Admail.net catches bounces and marks the list member(s) as having bounced. Bounces can happen for a number of reasons, and not all of them are permanent.

Admail.net treats most bounces as 'soft' bounces, which means that on your next email campaign, List Members that bounced in your last campaign will be mailed to again. As you send additional email campaigns, Admail.net tracks users that have multiple bounces, marks them as 'non-deliverable' and takes them out of your active list. Specifically, this occurs on the fourth bounce. Because of this, you will probably see a jump in your non-deliverable count in your fourth mailing. This is quite normal due to the volatile nature of email addresses.

For major email providers with consistent error messages, we will flag a non-deliverable list member after one identifiable 'hard' bounce. If an error message is not recognized, a bounce will be treated as a 'soft' bounce, requiring four attempts before removal from your list.

For one campaign, a recipient can only register one bounce, even if their mail server sends us multiple messages.