Accu Trak™

Accu Trak™ is our real-time reporting tool that tracks opened emails, clickthroughs, replies, unsubscribe requests, and non-deliverables. It provides easy-to-understand analytics for all your email marketing and is conveniently built into the Admail.net system. Remove requests and non-deliverable emails are automatically cleaned from your list and there is no need for third party software or code. Accu Trak is included in all of our accounts and collects accurate data that saves you time and money while allowing you to monitor and improve every aspect of your marketing campaign.
Accu Trak Statistics

Features…

  • Real-Time Reporting
  • Unsubscribes
  • Opens
  • Delivered
  • Clickthrough tracking of embeded link activity
  • Replies to audit customer service
  • Granular hard and soft bounce management
  • Automatic List Hygiene

Product Details…

Accu Trak is a versatile tool for increasing the effectiveness of your email campaigns. Email campaign statistics are recorded indefinitely so you can view your overall progress months or years at a time. Accu Trak also lets you download report lists of replies, opens, click throughs, bounces and removes in real-time. Want to see how many people unsubscribed after your last campaign? Accu Trak gives you those figures, enabling you to improve your marketing strategy. Would you like to target the list members that opened or clicked on a previous campaign? Maybe you just want to see who’s been acting on which campaign. Admail.net lets you do all of this and more while eliminating phantom views and clicks which can falsely inflate numbers and distort reports. The result is useful, straight forward information that is always accurate.

List Hygiene…

Admail.net has one of the most advanced list management systems in the business and Accu Trak works with it in harmony to keep your list clean. Accu Trak handles non-deliverable emails and remove requests accurately, removing them promptly from your list with no intervention on your part. With our system, bounced email addresses are collected, examined, and then removed from your list automatically when they have been deemed non-deliverable. This allows you to focus your attention on content and the cultivation of new list members. To provide our customers with the best service, we handle bounces with a unique strategy. Our management system has two ways of defining bounces. When a bounce is collected it is either defined as a soft or a hard bounce. A hard bounce means that Accu Trak has detected without a doubt that an email is non-deliverable. The email address is then removed from your list. When a soft bounce is received, the system records it and the address remains on the list but continues to be monitored. Soft bounces can be caused by different circumstances than hard bounces. Situations that cause a soft bounce can change or remedy themselves. Our process of defining two types of bounces keeps your list clean while maintaining your functional addresses. Accu Trak performs this type of routine list hygiene every time you send an email campaign.