‘Admail Services’ Articles

Google has annouced that they will be implementing a new feature across Gmail and Google Apps accounts. The new tool is called Priority Inbox and it may drastically change the way people interact with their email client.

Priority Inbox is a new feature that aims to help people organize and prioritize their Gmail Inbox. Through a series of data gathering measures including user input, Gmail will now be able to prioritize your inbox based on the amount of attention you have given messages in the past. Opening and replying to messages will indicate that messages are more important, while deleting without reading or marking messages as spam will do the opposite. You can also manually rate messages as more or less important, which will allow users to customize Priority Inbox even further.

Priority Inbox will split Gmail inboxes into three sections: “Important and unread,” “Starred” and “Everything else”. Customizable filters will be available so users can automatically categorize messages as they come in. As is true with most large scale Gmail updates, this feature will be rolling out for all users over the course of the upcoming weeks.

Image taken from the Offical Google Blog

Now that you know what Priority Inbox is, the question you are probably asking yourself is “How will it effect my email campaigns?”. To put it simply, Priority Inbox will further reward those who have already been pushing out quality campaigns and increasingly punish those who send weak campaigns or SPAM. Priority Inbox won’t just effect @gmail.com accounts either, it will include users of Google Apps as well.

Priority Inbox puts increased pressure mailers to follow best practices, send well-designed and thoughtful mailing campaigns, and to get their recipients to add them to the address book. Users with Priority Inbox will most likely burn out even faster than a typical user if you aren’t sending them desirable content.

Rewarding good behavior and punishing the bad guys? Priority Inbox sounds like something that could be good for the industry as a whole. It will be interesting to see how it plays out on a larger scale. One thing is for sure, this is a good time to ensure you email marketing program is dedicated to sending quality mailings. Stay tuned for updates.

Admail.net’s Video User Guides: HTML from Admail.net on Vimeo.

A simple explanation of using the Admail HTML upload function. This video takes you through the process of uploading HTML and reveals some common pitfalls to avoid.

Admail.net Video User Guides: Target Filters from Admail.net on Vimeo.

Targets Fliters are a way for our users to send directed mailings based on demographics and geographic information about their list members. This video is a step-by-step guide to creating Target Filters and implementing them in a email campaign. This feature is most often used by advanced user, most user will use Interest Groups to segment their lists.

Advanced Template Building from Admail.net on Vimeo.

A guide to using the advanced features of Admail.net’s Email Builder Templates. This video will teach you how to completely customize our templates to suit the needs of your email campaign.

Admail.net Video User Guide: Personalization from Admail.net on Vimeo.

A short guide outlining step-by-step how to add custom personalization to your email campaigns. A great video for users of all experience levels to watch.