‘Admail Services’ Articles

QR Codes have continued to increase in popularity as smartphone usage has increased throughout the world. This new way of connecting with customers has already shown great potential and is still growing. QR Codes have proven to be extremely versatile and a great way to help businesses and organizations improve their customer contact, visibility, and sales.

In order to help their customers take advantage of this increasingly effective and popular tool, Admail.net has integrated QR Codes into their online database system. Admail users can now utilize QR Codes to improve their lead generation and drive sales. In addition to this new feature, Admail is making massive improvement to their sign-up forms. The new forms will be more attractive and versatile, as well as more user friendly.

Admail showcased these new features to the Master Advertising Specialists (MAS), Certified Advertising Specialists (CAS) and promotional products distributors last week at the 2012 PPAI Expo. The reception was overwhelmingly positive. The attendees were excited about how these tools can be used with promotional products. They allow distributors to help their customers leverage QR codes and show impressive returns on their investments.

With Admail’s new tools, users can create attractive and easy to use sign-up forms that are compatible with smart phones, iPads, tablets and home computers. Marketers and distributors can easily and seamlessly use QR Codes and their sign-up form to collect customer information and have it automatically added to their list on Admail. They can then seamlessly use Admail’s powerful backend tools for list management and email distribution. There is no middle man or time consuming second step.

If you’re interested in taking advantage of any of these features or if you’d like to discuss how to utilize Admail’s powerful tools for your business or organization, please contact us today! Call during business hours at 800-479-6233 or email us anytime at support@admail.net. You can visit our QR Code Generator page here!

Your time is precious and that is why Admail.net does its best to ensure that all the work that you do on our site can be easily and safely saved.

When working on an email in the Email Builder section of our site, some users have run into confusion when attempting to save their work. This blog post is intended to clear up any misconceptions you may have and to make our users more confident when saving their work. We know how frustrating it can be to work long and hard on a layout and then lose all your progress. We never want that to happen to you!

There are two ways your template design changes are saved by Admail.net. When you are working in the Email Builder, your work is temporarily saved so that if you happen to accidentally leave the site, have a crash, or something similar, you will not lose all your progress. You can access this saved information by going to the Email Builder tab, clicking Create Email, and the clicking on Resume Your Last Email. Be aware however that this is not a permanent save, if you access another email either through your drafts or by creating a new one, this progress will be lost.

The only way to permanently save an email draft to is the “Save as Draft” button on the “Review Your Email” page. This button will save a draft, including all the changes you have made, to the “Email Drafts” section of your account. You can access these drafts by navigating to that page under the Email Builder tab. Any time that you make a change to this draft that you wish to save permanently, you need to save it as a draft with this button. If you are editing a previously saved draft you will have the option to save over or create new. Saving over will save the changes to the draft you are editing. Create new will create another draft with the changes you have made but will also retain the original draft you began working on.

We are aware that there has been some confusion regarding these two methods. We do apologize to anyone who experienced a loss of work due to a misunderstanding. We are currently in the process of trying to find a better way to deal with this issue. We’d love to hear your input on the subject. Please email us at support@admail.net or contact us on our social media venues to have your voice heard. Thanks!

One of the most difficult issues for any business is building their customer base. In email marketing, building your email list can also be a struggle. You may be frustrated because you have many customers but not many sign-ups for your email list. There are a number of reasons why this might happen, some indicate a problem and others don’t. We’ll try to help you diagnose and solve whatever issues you do have.

The most important thing when trying to increase email sign ups is to make the value of your content extremely apparent. If your newsletters or email campaigns appear to be nothing more than advertisements or self aggrandizing public relations material, then there is no incentive to sign up for your email list.

If you’re already producing great content and sending out worthwhile offers, then your next effort must be making that known. You need to demonstrate to your target base exactly what value you will be offering them. If you can show that you are providing true value with your email marketing, you should have no issue increasing your number of sign-ups.

Another way to build your list is to collect customer data through a checkout or site sign-up process. If you have a shopping cart process on your site or if you require a user login, you can give your users the option to sign up for your newsletter through these processes. Almost all major companies have something like this in place. The most important thing about setting this up on your own site is being honest with your customers. Make it obvious that they are signing up for a newsletter or for future advertisements and let them know how much mail they can expect to receive. Do not force them to sign up,  it simply won’t be good for your list or for deliverability.

A growing trend is merging social media with email campaigns, typically people use their email list to grow their social network, but this can also work in reverse. Facebook competitions are a clever way to collect email addresses for your mailing list. Remember, always be clear about how you are going to use data. It will save you a lot of grief and it’s the right thing to do.

There are many ways to grow your list and you can use your own ingenuity to come up with many more. The one way that we don’t suggest, is purchasing a list. The risks are too high and the likelihood that you’ll actually get usable, good data is slim. If you have questions about building your list or want to discuss a list building strategy, please do call us. We’re always here to help you!

The Admail.net system already does a lot to make the process of list maintenance easy for our customers. We know that you want to get the best results for your dollar while having a system that’s easy to use. That’s why the Admail.net back end provides automated list maintenance services. You may not even be aware of the advanced way that Admail.net monitors and cleans your list.

From the moment you upload your first contact list, Admail.net starts with the list maintenance process. Each list that is uploaded is run through our compliance department. The lists are put through a filter that checks for known bad addresses and removes them from your active database. So once your list is finally uploaded, it’s already cleaner than when you started.

The next part of the list maintenance process happens when you start sending to your list. Admail automatically handles soft bounces, hard bounces, and unsubscribes without requiring you to lift a finger. For 15 years we’ve been refining the process of how to deal with different types of bounces and error codes, and now you too benefit from that knowledge.

After you have sent out to your list for a while, we recommend at very least four mailings, it will be more current and accurate than when you began. You will likely lose many of your list members, the percentage of which can fluctuate based on how old the list is and how it was collected, but in the end this will be to your benefit. Not only will you spend less money on your email marketing, but you’ll be reaching more interested parties than before.

Most Admail.net accounts also allow you to download this updated “active” list from your profile at any time. From the List Builder download page you can pull you list out of the system based on a number of different filters to suit your needs. You can then retain this as your updated list if you need a physical copy.

Some of our customers like to take a slightly more aggressive and hands on approach to their list maintenance. In some cases they want to remove soft bounces earlier than we do automatically. That’s not a problem! We allow users to download their bounces and easily upload the file as a suppression list to do just this. Beware however, when you upload a suppression file you won’t be able to send to the individuals on it again. It’s essentially as if they subscribed.

Another way to manage your list is by downloading lists of recipients who have opened or clicked through on your last email and putting them into a separate interest group. You’ll know that these individuals are active and interested participants in your email campaign. You may want to send them special offers or follow up emails.

Your list is a very important asset, that’s why we provide all of these tools to help you maintain and improve it. When your list is refined and up to date, it’s extremely valuable. We’ll help you get there! If you have any questions about your list or how to maintain it, please contact us. We have over 15 years in the industry and we would be happy to discuss useful strategies with you!

If you haven’t discovered it yet, Admail.net’s newest tool is our QR Codes. Our goal is to provide QR Codes to our users so that they might collect new user information more easily and expand their database. QR Codes are small bar code images that can be scanned by a cellphone and provide information. They are intended to be used in print materials at the point of sale. Customers can scan a code and be easily directed to your sign up form right through their mobile device.

QR Codes are not meant to be used inside email messages. This would defeat the primary purpose. QR Codes are meant to give people easy access to information or media on the go. QR Codes are useful when a user is away from their computer but still want to be able to easily access online information. Occasions of this include print advertising, on a menu, a business card, or in any non-digital media.

QR Codes are very easy to use and cheap to include it print advertising. If you are a customer already using Admail.net they are a great option for you because you don’t need to set up any data capturing tools on the back end because we already have you covered. QR Codes can quickly grow your email marketing list and bring in even more business. If you have additional questions about QR Codes, please contact us. We are here to help!