‘Best Practices’ Articles

There are many advantages to using our sign-up form. First of all…it’s free! Secondly…We check the email address for errors that cause an email to not be delivered. Most web forms created by website developers never bother to check. When admail’s sign-up form is submitted, our system checks the email address for the @ sign, spaces, double periods, and commas in place of periods–in short, all of the things that can make for an invalid email address. This feature reduces the number of undeliverable emails in your list, giving you better campaign results. And isn’t that what you want? (more…)

Many Internet Service Providers (ISPs) and email systems address the problems of SPAM by blocking or filtering email that is not from a “safe sender.” To avoid having your campaigns blocked or filtered you will have to work with your list members. (more…)

You may be subjecting your campaigns to undue attention and unnecessary spam filtering. Most spam filters use a concept of a “weight” or “score” to decide if the email you’re sending is spam. The higher the score, the higher the chance that the message is spam. Like golf, you want the lowest score possible. (more…)

First what is affiliate marketing? It is the use by one Web site of other Web sites or in this case emailers to help market the first site’s products. Typically, revenue is shared by the affiliate merchant—the Web site or email marketer featuring an ad or content designed to drive traffic to another site (the advertiser’s)–with the affiliate receiving a fee based on the amount of traffic generated or orders received. It is thought that Amazon.com created the first large scale affiliate program; However, today’s direct marketers worldwide rely on affiliates to drive traffic and generate orders, largely because advertising is usually paid for only upon generated results.

Affiliate email marketing can be great for your ROI because you only pay for results—a true direct marketing tool. (more…)

E-mail marketing experts have raised concerns about the quality of e-mail marketing and some poor practices in the field. These issues include personalization, SPF identification, 100% controlled e-mail bounces for better list hygiene, controlling how much e-mail going out on a single Interenet Address, e-mail templets that don’t contain nested tables. All of these issues are addressed by our team at Admail.net and continue to be at the top of our priority list.

If you pick up and read nearly any Marketing publication today, you will find someone writing about deliverability, or the lack of it, especially if your try to use your home computer with cheap, off-the-shelf software. The first draw back is your limited resources to monitor your Internet Addresses and rotate them if they become blocked. Also, most standalone software is not equipped to properly handle bounces and remove requests, causing potential legal issues. (more…)