‘Best Practices’ Articles

New Audited Sender Program

August 30th, 2007 by Alynn Gillespie

Is your email delivery mission critical? Is your customer base super sensitive? Improve in box delivery with our Audited Sender Program.

Admail.net has a Audited Sender Program. Our program was created to mirror current internet standards for email accreditation. With tougher compliance issues, high reputation standards are required to become accredited. Being accepted into admail.net Audited Sender Program is a big step to improving your reputation as an email sender with your customer base and with major ISP’s and Blacklist Groups. (more…)

Using the Sign-up Form

July 27th, 2007 by Alynn Gillespie

There are many advantages to using our sign-up form. First of all…it’s free! Secondly…We check the email address for errors that cause an email to not be delivered. Most web forms created by website developers never bother to check. When admail’s sign-up form is submitted, our system checks the email address for the @ sign, spaces, double periods, and commas in place of periods–in short, all of the things that can make for an invalid email address. This feature reduces the number of undeliverable emails in your list, giving you better campaign results. And isn’t that what you want? (more…)

Whitelisting…Practical Steps to get on Safe Sender Lists

July 27th, 2007 by Alynn Gillespie

Many Internet Service Providers (ISPs) and email systems address the problems of SPAM by blocking or filtering email that is not from a “safe sender.” To avoid having your campaigns blocked or filtered you will have to work with your list members. (more…)

How To Avoid Spam Filters… There Are No Magic Bullets

June 27th, 2007 by Alynn Gillespie

You may be subjecting your campaigns to undue attention and unnecessary spam filtering. Most spam filters use a concept of a “weight” or “score” to decide if the email you’re sending is spam. The higher the score, the higher the chance that the message is spam. Like golf, you want the lowest score possible. (more…)

Affiliate Email Marketing

February 28th, 2007 by Robert Hicks

First what is affiliate marketing? It is the use by one Web site of other Web sites or in this case emailers to help market the first site’s products. Typically, revenue is shared by the affiliate merchant—the Web site or email marketer featuring an ad or content designed to drive traffic to another site (the advertiser’s)–with the affiliate receiving a fee based on the amount of traffic generated or orders received. It is thought that Amazon.com created the first large scale affiliate program; However, today’s direct marketers worldwide rely on affiliates to drive traffic and generate orders, largely because advertising is usually paid for only upon generated results.

Affiliate email marketing can be great for your ROI because you only pay for results—a true direct marketing tool. (more…)