‘News’ Articles

Thaddy Claus (Thaddeus) is tying the bow on our seasonal present for our customers. With the arrival of Email Builder 2.0 we hope to answer some of your email marketing holiday wishes. Email Builder 2.0 is an improved version of our already powerful template system. It has many new features, of which include:

1. Controls and editing tools that are more familiar and more accessible for users.
2. Emails are now saved more often and the “Resume Last Email” function allows users to #  Admail Services # design # Email Marketing # HTML # Ncome back to work they may have previously lost.
3. Templates are easier to modify and format. Changes to background color and field sizes can be made with simple drop down menus.
4. Undo and redo buttons have been introduced.
5. Images are now easier to re-size. Images can be formatted by dragging the edges until it meets the desired height and width. (Not available in Safari)

Email Builder 2.0 provides these features and many more! We at Admail.net look forward to the New Year and the full implementation of Email Builder 2.0. If you’d like to try the beta version, please select the beta category when choosing a template in Email Builder. *Please note bugs may be present that will not be included in the final release.

Image via Wikipedia

If you’re thinking of beginning an email marketing campaign, you should remember to treat email consumers with the same respect you’d give to traditional consumers. The honesty and fairness rules that apply to traditional marketing still apply in emails.

Many companies want to use email blasts as a fast, easy way to direct traffic to their site. As a provider of corporate email services for almost 15 years we’ve seen first hand how effective this can be, however; fast and easy can also lead to laziness and sloppy advertising, something we know you want to avoid.

While it may be tempting to exaggerate claims to drive traffic to your site, email advertising does not provide a free pass for misleading and untrue statements. To write a good, and legal, email advertisement, you must be able to back up all the claims made in your email. This includes product offers, prices, and especially removal requests. Just as in any advertisement the Federal Trade Commission prohibits deceptive or unfair advertising. This includes all out lies, and any attempts to “trick” consumers. This will protect you from personal and legal ill will from the recipients for your emails. Driving traffic to your website is important, but if the customer ends up feeling deceived and violated you’ll be doing yourself more harm than good.

Another requirement is that all removal requests must be honored and all removal links and removal email addresses must function as promised. It can be difficult to manage removal requests if you have a large mailing list, that’s why at Admail.net we’ve developed Accu Trak, our premier list management service. This system will manage your removal requests to ensure that you’re keeping your recipients happy and remain within the statutes of the law.

Honesty is the best policy when it comes to email marketing. The industry is large and strictly monitored. If you try to lie, trick or abuse your customers, your campaigns will fail and you risk serious legal trouble.

At Admail.net customer service has always been number one. To maintain that quality and to provide their customers with an even higher level of support, Admail.net has hired Dan Lukens as their new Content Manager.

Aurora, Ohio

November 9, 2009 — Fueled by an ever expanding customer base as well as an immediate need for a team member to manage their online message, Admail.net has recruited a new Content Manager.

Admail.net’s new Content Manager will be responsible for a multitude of duties including but not limited to: the maintenance and development of written content for Admail.net’s website and print materials, spearheading Admail.net’s drive to publicize their services while informing potential and current customers of their area’s of service and expertise, and assisting in Admail.net’s already expedient customer service.

Dan Lukens is a graduate of the University of Dayton where he obtained his Bachelors Degree of Arts and Science. He focused his studies on writing and effective communication and graduated with a double major in Communications and English, which he achieved in four years. His experiences prior to joining the team at Admail.net are many and varied. He has experience writing in newspaper, public relations, broadcast, and most recently, at an advertising and marketing firm in Akron, Ohio. Dan’s experience allows him to communicate effectively with many different audiences, a quality that will be a great benefit to Admail.net’s clients and an invaluable asset to Admail.net’s continued growth.

“I’m very excited to be a part of such a great company. I truly believe in our product.” Dan said. “Although email has been around for a long time, many companies and individuals are still failing to use it to it’s utmost potential. I’m excited to be a crucial part of helping Admail.net clients use email appropriately, courteously, and effectively so they can attract new customers and better serve and maintain current ones.”

The public can expect to see Dan’s work in the coming months as he begins to revise and improve Admail.net’s existing website, blog and social media content.

Since its inception in 1995, Admail.net has become a premier provider and developer of email marketing and database management systems. Admail.net strives to provide its clients with the most convenient and effective email marketing available. They offer affordable, quality service, supported by experienced and motivated individuals who genuinely care about their clients. While email marketing and technology trends have changed drastically in the past 14 years, the team at Admail.net has adapted to each change, constantly improving their service and moving forward with each new evolution.

For more information about admail.net and their services, please visit http://www.admail.net or call 800-479-6233

###

Contact Information:
Dan Lukens
Admail.net
Dan.Lukens@admail.net

http://www.admail.net

800-479-6233

When using your Admail Email Builder Templates with Images – IE 8’s default security setting will ask you “Do you want to view only the webpage content that was delivered securely” and the answer is “No”. If you say yes the unsecured Images in your Template  (photos, logos, etc) will not load and you will find yourself stuck!  See sample screen shot below.

Microsoft Internet Explorer 8 just say No to security warning!

A number of updates have been taken live over the past few weeks–we wanted to officially mention them before the next wave of updates comes.

First off, the load time for Accu Trak has been greatly improved. When you bring up your Accu Trak data, the listing will be displayed much faster. While this is a less visible change, it should increase your pleasure in using Admail!

For those users that utilize our double opt-in features, we’ve separated the confirmation campaigns from your normal mailings. You’ll see a link to view Confirmation Campaigns at the top of Accu Trak.

When you view your Confirmation Campaigns, you’ll see updated counts to better reflect the success of the campaign. (more…)