‘News’ Articles

Check out the action from Chicago and the NRA show. Along with Admail.net, there are thousands of exhibitors and tens of thousands of attendees.

Here’s a few images captured at this year’s PPAI EXPO. We really had a great time at the conference and met so many interesting people.

As you can see in the pictures, our booth turned out fantastic. The banners that we had made and the promotional video really gave our presentation a dynamic edge and attracted lots of interested parties to our booth. Thanks to everyone who made the expo great this year!

Click on any of the pictures below for their high resolution versions.

Google has announced that they will be implementing a new feature across Gmail and Google Apps accounts. The new tool is called Priority Inbox and it may drastically change the way people interact with their email client.

Priority Inbox is a new feature that aims to help people organize and prioritize their Gmail Inbox. Through a series of data gathering measures including user input, Gmail will now be able to prioritize your inbox based on the amount of attention you have given messages in the past. Opening and replying to a message will indicate that message us more important, while deleting without reading or marking a message as spam will do the opposite. You can also manually rate a message as more or less important, which will allow users to customize Priority Inbox even further.

Priority Inbox will split Gmail inboxes into three sections: “Important and unread,” “Starred” and “Everything else”. Customizable filters will be available so users can automatically categorize messages as they come in. This feature will be rolling out for all users over the course of the upcoming weeks.

Image taken from the Offical Google Blog

Now that you know what Priority Inbox is, the question you are probably asking yourself is “How will it effect my email campaigns?”. To put it simply, Priority Inbox will further reward those who have already been pushing out quality campaigns and increasingly punish those who send weak campaigns or SPAM. Priority Inbox won’t just effect @gmail.com accounts either, it will include users of Google Apps as well.

Priority Inbox puts increased pressure on mailers to follow best practices, send well-designed and thoughtful mailing campaigns, and to get their recipients to add them to the address book. If you aren’t sending quality content, users with Priority Inbox will most likely burn out even faster than a typical user.

Rewarding good behavior and punishing the bad guys? Priority Inbox sounds like something that could be good for the industry as a whole. It will be interesting to see how it plays out on a larger scale. One thing is for sure, this is a good time to ensure that your email marketing program is sending quality campaigns. Stay tuned for updates.

Admail.net is currently in New York City for the Digital Marketing Days Expo! We were lucky enough to see the Puerto Rican Day Parade and look how nice the booth looks!

FundRaising Success magazine is proud to present the first FundRaising Success Virtual Conference & Expo 2010 (FSV)!

Featuring events such as:

ON-DEMAND WEBINAR:  Get Personal!
Harnessing the power of passion to encourage people to raise money for
your special event – plus the tools and technologies that make it happen.
TODD WHITLEY, Vice President of Marketing,
Leukemia and Lymphoma Society

KEYNOTE:  Where It’s At!
A fundraising guru opens the virtual conference with Top 10 Tips for fundraising in 2010. Plus lots of Q&A time to have your burning questions answered.
ROGER CRAVER, Founder of Craver, Mathews,
Smith & Co; Editor-in-Chief of The Agitator;
Founder and CEO of DonorTrends

LIVE WEBINAR:  Working the Web!
Social-media fundraising and the online engagement strategies
that lead to donor dollars.
HEATHER MANSFIELD, Owner,
DIOSA | Communications

Register for this FREE event and ensure your access to the latest and most effective strategies and tactics for engaging, enlightening and empowering your donor. Please fill out the registration form here.

Date: May 20, 2010
Time: 10:00 a.m. – 5:00 p.m. (all times ET)
Location: The comfort of your own office. It’s virtual!

Questions? Please call (215) 238-5358 or email virtualshowinfo@napco.com.