‘News’ Articles

Admail.net is currently in New York City for the Digital Marketing Days Expo! We were lucky enough to see the Puerto Rican Day Parade and look how nice the booth looks!

FundRaising Success magazine is proud to present the first FundRaising Success Virtual Conference & Expo 2010 (FSV)!

Featuring events such as:

ON-DEMAND WEBINAR:  Get Personal!
Harnessing the power of passion to encourage people to raise money for
your special event – plus the tools and technologies that make it happen.
TODD WHITLEY, Vice President of Marketing,
Leukemia and Lymphoma Society

KEYNOTE:  Where It’s At!
A fundraising guru opens the virtual conference with Top 10 Tips for fundraising in 2010. Plus lots of Q&A time to have your burning questions answered.
ROGER CRAVER, Founder of Craver, Mathews,
Smith & Co; Editor-in-Chief of The Agitator;
Founder and CEO of DonorTrends

LIVE WEBINAR:  Working the Web!
Social-media fundraising and the online engagement strategies
that lead to donor dollars.
HEATHER MANSFIELD, Owner,
DIOSA | Communications

Register for this FREE event and ensure your access to the latest and most effective strategies and tactics for engaging, enlightening and empowering your donor. Please fill out the registration form here.

Date: May 20, 2010
Time: 10:00 a.m. – 5:00 p.m. (all times ET)
Location: The comfort of your own office. It’s virtual!

Questions? Please call (215) 238-5358 or email virtualshowinfo@napco.com.

Users will now be able to see a larger preview version of our email templates when choosing their template in Email Builder. This will hopefully give our customers a better idea of what each email template looks like before they make their final selection. It’s just a small way that we can improve the usability of our website.

At Admail.net we are constantly working to improve our services for you! We would love to hear your opinion so we can better serve you. Please leave a comment if you have an idea for a new feature or improvement.

Thaddy Claus (Thaddeus) is tying the bow on our seasonal present for our customers. With the arrival of Email Builder 2.0 we hope to answer some of your email marketing holiday wishes. Email Builder 2.0 is an improved version of our already powerful template system. It has many new features, of which include:

1. Controls and editing tools that are more familiar and more accessible for users.
2. Emails are now saved more often and the “Resume Last Email” function allows users to #  Admail Services # design # Email Marketing # HTML # Ncome back to work they may have previously lost.
3. Templates are easier to modify and format. Changes to background color and field sizes can be made with simple drop down menus.
4. Undo and redo buttons have been introduced.
5. Images are now easier to re-size. Images can be formatted by dragging the edges until it meets the desired height and width. (Not available in Safari)

Email Builder 2.0 provides these features and many more! We at Admail.net look forward to the New Year and the full implementation of Email Builder 2.0. If you’d like to try the beta version, please select the beta category when choosing a template in Email Builder. *Please note bugs may be present that will not be included in the final release.

Image via Wikipedia

If you’re thinking of beginning an email marketing campaign, you should remember to treat email consumers with the same respect you’d give to traditional consumers. The honesty and fairness rules that apply to traditional marketing still apply in emails.

Many companies want to use email blasts as a fast, easy way to direct traffic to their site. As a provider of corporate email services for almost 15 years we’ve seen first hand how effective this can be, however; fast and easy can also lead to laziness and sloppy advertising, something we know you want to avoid.

While it may be tempting to exaggerate claims to drive traffic to your site, email advertising does not provide a free pass for misleading and untrue statements. To write a good, and legal, email advertisement, you must be able to back up all the claims made in your email. This includes product offers, prices, and especially removal requests. Just as in any advertisement the Federal Trade Commission prohibits deceptive or unfair advertising. This includes all out lies, and any attempts to “trick” consumers. This will protect you from personal and legal ill will from the recipients for your emails. Driving traffic to your website is important, but if the customer ends up feeling deceived and violated you’ll be doing yourself more harm than good.

Another requirement is that all removal requests must be honored and all removal links and removal email addresses must function as promised. It can be difficult to manage removal requests if you have a large mailing list, that’s why at Admail.net we’ve developed Accu Trak, our premier list management service. This system will manage your removal requests to ensure that you’re keeping your recipients happy and remain within the statutes of the law.

Honesty is the best policy when it comes to email marketing. The industry is large and strictly monitored. If you try to lie, trick or abuse your customers, your campaigns will fail and you risk serious legal trouble.