‘Sending Email’ Articles

When you send out an email campaign, there are a number of statistics that come into play.

Bounces- When you send email, there’s always a chance that some messages may not be delivered and will be returned. This is called a ‘Bounce’. This is quite normal, due to the volatile nature of email addresses. However, if you see a sudden increase of bounces on a new campaign, you may want to review your email’s contents to determine any deliverability issues.

Admail.net automatically handles bounces and will clean your list as you send mail. (more…)

Many Internet Service Providers (ISPs) and email systems address the problems of SPAM by blocking or filtering email that is not from a “safe sender.” To avoid having your campaigns blocked or filtered you will have to work with your list members. (more…)

• Put your company name or brand in the “From” line. There is a higher likelihood if you are a source the recipient knows, they will open your email.
• Keep the subject line relevant to the recipient. Most recipients make split-second decisions whether or not to open an email. You have a moments’ opportunity to capture their interest and entice them to read more.
• Don’t design your email campaign to be read in it’s entirety. Email is scrolled through, in a small preview pane. Design your email campaign so the key message appears above the fold line…above where the recipient has to scroll down. The challenge is to get the recipient to read further and ultimately click through to your web site.
• Keep your email about the recipient. It’s tempting to focus on your company, your product or your technology. However, the recipient cares about their needs, wants, frustrations, challenges, fears, concerns, and problems. Address these issues by answering their question…”how can this benefit me?” ~ and you’ll see higher click-through and conversion rates.

JUST RELEASED

Email Builder is our new and improved eShop. Leveraging our twelve years of email design and delivery experience, it creates professional email newsletters or marketing campaigns with our updated and user-friendly interface. Email Builder gives you more flexibility and control over your email. (more…)

E-mail marketing experts have raised concerns about the quality of e-mail marketing and some poor practices in the field. These issues include personalization, SPF identification, 100% controlled e-mail bounces for better list hygiene, controlling how much e-mail going out on a single Interenet Address, e-mail templets that don’t contain nested tables. All of these issues are addressed by our team at Admail.net and continue to be at the top of our priority list.

If you pick up and read nearly any Marketing publication today, you will find someone writing about deliverability, or the lack of it, especially if your try to use your home computer with cheap, off-the-shelf software. The first draw back is your limited resources to monitor your Internet Addresses and rotate them if they become blocked. Also, most standalone software is not equipped to properly handle bounces and remove requests, causing potential legal issues. (more…)