‘Sending Email’ Articles

Every week or every month you put together your email. You know how it looks, you know the quirks of the layout, and you know how much copy looks good in it. But when was the last time you looked at it? Really looked at it? When was the last time you asked yourself, “Would I want to read this?”

Many newsletters suffer from extra clutter that is distracting to the user. Not only that, having too much extra stuff can make your newsletter look like spam! (more…)

More and more email programs are blocking images. If the layout of your email depends on the placement of certain images, then the look-and-feel of your email can be seriously compromised.

So what can be done?

Get Rid of Unneeded Images
For a long time, web pages and emails were laid out with blank images padding the edges of every element, small images rounding out the corners, and headers built of large banners. Get rid of them! When images are blocked on an email like this, the results are disastrous. (more…)

Most of us read email every day. The vast majority of us write email every day as well. We compose quick notes to our bosses, convey information to our clients, and update our loved ones on current events.

Email is great for simple, direct, and to-the-point communication.

Take a moment and read that again. What are some keywords? Simple. Direct. Communication.

The World Wide Web is another great tool, but with a fundamental difference in the type of control a List Member has. When a List Member visits a web page, they chose the time and place to do so. Conversely, they have no control over when your email lands in their Inbox and that ‘Delete’ button is very handy.

An email is NOT a web site. (more…)

One of the great things about email is the “Reply” button. With one click, you can create a response without looking up a single address. It’s very easy and very natural and an integral part of the email experience.

When you send out an email campaign, what happens when a List Member replies to it? Should anything happen if a List Member replies? (more…)

Email marketing success includes ensuring your email messages are delivered and have a shot at being opened. We’ll take a look at some steps you can take to increase the chances your email will make it to an inbox and get opened.

Delivery issues include messages the recipient confuses with spam, simply misses, or doesn’t recognize, along with filtering, blocking, and bulk-folder challenges. (more…)