Email campaigns are a great way to communicate with your list. Whether you are advertising or sending news updates about a group or organization, email can be an effective tool. Despite email’s effectiveness, it isn’t the only way you should be reaching your recipients online.

The online landscape is constantly changing and new forms of communication are being developed every day. Social media sites are some of the most popular new methods of receiving information and they happen to be one of the best additions to any email campaign.

Social media and email are a perfect match. They compliment each other by providing your list members with something everyone craves, choices. Social media is cutting edge and new but can be complicated. If your user base is younger or more technically savvy, they may prefer to use Twitter or Facebook as a means of obtaining information about and communicating with your company. Conversely, email has been around forever and everyone knows how to use it. It’s simple, versatile and almost everyone has an email address. This might be more comfortable for an older, more professional, or less technologically versed list.

By including social media links within your email campaigns you give your user the option of how they want to interact with your company. Maybe someone dislikes email advertising but wouldn’t mind seeing you on their Twitter or Facebook feed. Instead of losing contact with that customer, providing them with the option to use social media instead allows you to maintain communication with them. In this situation, even if people are unsubscribing to your actual email subscription, they may be signing up for your social media campaigns.

Admail.net is currently in New York City for the Digital Marketing Days Expo! We were lucky enough to see the Puerto Rican Day Parade and look how nice the booth looks!

This is by far one of the most commonly asked questions that we get here at Admail.net. Our users expect, and rightfully so, to see exactly what they have created in our editor to appear in their recipient’s email inbox. We completely understand this expectation and we too wish it could always work out that way. We’ve gone to great lengths to make our email editor as compatible as possible with every email client, but the simple fact is that we can’t make it absolutely compatible for every email client simultaneously.

To understand why there is sometimes a difference between what you see in a preview and what you see in an email client, you must understand that each individual email client (Outlook, Yahoo, Gmail, Apple Mail, Hotmail, etc.) renders the HTML it receives differently. It’s similar to how viewing a website in a different browser can cause viewing problems. In reality each and every email client that receives your email will render it differently, no matter how slight the difference. I say this in part to alleviate some of the pressure you are feeling to have you email be perfect for every single recipient, it’s impossible. No one is going to see the intended email and the one they actually receive side-by-side, so if there are small differences, they will be none the wiser. That being said, we completely understand your concern and know that there is a level of deviation that is acceptable and one that is not.

Our email templates have been designed to be as compatible with all email clients as possible. We have, of course, spent more time on compatibility with the major, most up to date email clients, so if you are viewing the email in a particularly old or obscure email browser, that may be where a display issue is originating.

If you experience a major display difference from your preview, check the email in several email clients to see if the problem is being relayed across the board. If not, you should check your email client to see if it is up to date. As always, if a problem persists you are welcome to give us a call so we can help you through it.

Admail.net’s Video User Guides: HTML from Admail.net on Vimeo.

A simple explanation of using the Admail HTML upload function. This video takes you through the process of uploading HTML and reveals some common pitfalls to avoid.

Admail.net Video User Guides: Target Filters from Admail.net on Vimeo.

Targets Fliters are a way for our users to send directed mailings based on demographics and geographic information about their list members. This video is a step-by-step guide to creating Target Filters and implementing them in a email campaign. This feature is most often used by advanced user, most user will use Interest Groups to segment their lists.