Integrating Social Media for More Effective Email Campaigns
June 22nd, 2010 by Dan LukensEmail campaigns are a great way to communicate with your list. Whether you are advertising or sending news updates about a group or organization, email can be an effective tool. Despite email’s effectiveness, it isn’t the only way you should be reaching your recipients online.
The online landscape is constantly changing and new forms of communication are being developed every day. Social media sites are some of the most popular new methods of receiving information and they happen to be one of the best additions to any email campaign.
Social media and email are a perfect match. They compliment each other by providing your list members with something everyone craves, choices. Social media is cutting edge and new but can be complicated. If your user base is younger or more technically savvy, they may prefer to use Twitter or Facebook as a means of obtaining information about and communicating with your company. Conversely, email has been around forever and everyone knows how to use it. It’s simple, versatile and almost everyone has an email address. This might be more comfortable for an older, more professional, or less technologically versed list.
By including social media links within your email campaigns you give your user the option of how they want to interact with your company. Maybe someone dislikes email advertising but wouldn’t mind seeing you on their Twitter or Facebook feed. Instead of losing contact with that customer, providing them with the option to use social media instead allows you to maintain communication with them. In this situation, even if people are unsubscribing to your actual email subscription, they may be signing up for your social media campaigns.




