If you manage a web site or write for online email campaigns this article is for you. Many of our clients already have their own web site or are planning to develop one in the near future. If you’re not posting your campaigns to your web site, you are missing a great opportunity to get your message out. Go global 24-7-365.

Web writing has new challenges that media writing doesn’t have. On your web site, one of your audiences isn’t even human…search engine spiders are roaming the Web looking for keyword relevant pages to index in its’ database. Keyword density, word count on a page, meta tags, the words you use in links and other factors are meaningful to search engines. And with email, you’re writing to get past spam filters.

Your audience approaches the Web differently than print media. The reader scans email and web sites quickly for information relevant to their needs. Some sources suggest you have about 8 seconds to capture your audiences’ attention. Read the rest of this entry »

Following are Can-Spam Compliance Rules bullet points. To read the entire bill, click here.

• Make sure each piece of information in the header is accurate, true, and not misleading.
• Include an opt-out link and honor opt-out and unsubscribe requests with in 30 days. (Admail.net automatically handles this for you in real time)
• Include your physical business address. (Admail.net has included this option on the “Review Your Email” page.
  Check the box and it will automatically insert the mailing address you gave when you registered. One click and you are in compliance.)
• Don’t send email from or through any computer to which you don’t have access or user permission.

Here are some guidelines Admail.net users must follow:

• Don’t send to harvested email addresses.
• Don’t use automated means to guess email addresses.
• Don’t send email that contains misleading, deceptive, or fraudulent header information or content.
• Don’t continue to send email to someone who opted out or unsubscribed from your mailing list. (Admail’s Remove Link handles this automatically. If your list member contacts you by phone, fax or email you will need to remove them manually in List Builder. Select “Your List”, now at the “Manage List Members” page search for that list member and click the red remove icon.)
• Don’t share or transfer to anyone the email address of someone who opted out or unsubscribed from your mailing list.

NEED HELP? Call admail.net to speak with customer support @ 1-800-479-6233.

Is your email delivery mission critical? Is your customer base super sensitive? Improve in box delivery with our Audited Sender Program.

Admail.net has a Audited Sender Program. Our program was created to mirror current internet standards for email accreditation. With tougher compliance issues, high reputation standards are required to become accredited. Being accepted into admail.net Audited Sender Program is a big step to improving your reputation as an email sender with your customer base and with major ISP’s and Blacklist Groups. Read the rest of this entry »

When you send out an email campaign, there are a number of statistics that come into play.

Bounces- When you send email, there’s always a chance that some messages may not be delivered and will be returned. This is called a ‘Bounce’. This is quite normal, due to the volatile nature of email addresses. However, if you see a sudden increase of bounces on a new campaign, you may want to review your email’s contents to determine any deliverability issues.

Admail.net automatically handles bounces and will clean your list as you send mail. Read the rest of this entry »

There are many advantages to using our sign-up form. First of all…it’s free! Secondly…We check the email address for errors that cause an email to not be delivered. Most web forms created by website developers never bother to check. When admail’s sign-up form is submitted, our system checks the email address for the @ sign, spaces, double periods, and commas in place of periods–in short, all of the things that can make for an invalid email address. This feature reduces the number of undeliverable emails in your list, giving you better campaign results. And isn’t that what you want? Read the rest of this entry »