You may notice a few changes in your Accu Trak statistics pages.  We’ll give you a quick run through.

We moved the Status indicator to the left hand box. Rather than giving a percentage, it simply reflects what processing stage your campaign is currently in.  When your campaign is Mailing you’ll be able to see progress by looking at the number sent.

Clickthroughs and Opens are a little more intelligent.  If no links are being tracked in your campaign, Clickthroughs will show a status of off. Likewise, if you sent a text-only email, the Opens count will read n/a, as opens are not tracked in text emails.

Lastly, we’ve added a new statistic–Non-deliverables. This is a complimentary statistic to Bounces. Non-deliverables includes List Members that have bounced their fourth and final time and also List Members that returned a bounce message that definitively states that they are no longer active.

As always, we appreciate your feedback!

The following is a sample of our current Admail users:

• Entertainment and the Arts
  • Menopause the Musical
  • The Metropolitan Opera of New York
  • Songman Entertainment
  • Kaye Bohler Band
• Financial Services
  • Discovery - The Financial Information Group
  • New Covenant Mutual Funds
  • MNET Mortgage
• Restaurant & Food Services
  • Subway
  • Guidos Ristorante
  • Holy Lamb Organics
• Consulting and Business Management
  • The Speaker Agency
  • Cain Consulting
  • HRTrainingCenter.com
• Hobbies and Crafts
  • Penn State Industries
  • Peachtree Woodworking
  • Beadoholique
• Catalog
  • Bailey’s Woodsman Supply
  • Big Dee’s Tack & Vet
• Municipal & Government Agency
  • United States Navy
  • New Jersey Ocean County Library
  • Florida Department of Agriculture
  • City of Tallahassee
• Clubs and Non Profit Organizations
  • Ferrari Club of America
  • New York Sportbike Club
• Travel & Tourism
  • The World Travel Group
  • New York City Vacation Package
• Advertising & Direct Marketing Agencies
  • e-Data
  • V 12 Group
  • List Services
  • Colophon New Media

A Feed Back Loop (FBL) is a direct data feed that is sent to an email sender when the recipient presses the “Junk” or “Spam” button. The benefit is that the email sender can clean their subscriber data, allowing them to maintain their reputation with Internet Service Providers.

What triggers (flags) cause ISPs to block your email? Sometimes it’s a dirty list containing non-deliverable addresses. Other times it’s the ratio of spam complaints from that domain, which can include false positives.

Here are the grades for ISP’s where legitimate messages were flagged and determined to be false positives: Yahoo! gets an A, Hotmail B, AOL C, and Gmail scores the lowest with a D.

Some techniques to avoid false positives are:

• Don’t use words, terms, or phrases in the subject line or message that trigger spam filters
• Understand domain-specific user interfaces to request address book entry. Here are some examples.
• Manage list hygiene to ensure messages are not sent to unknown domains. (Admail.net’s system catches these and purges from your list member file)

As always–be aware of your list.

It has been a month since we completed the move to the new data center. Performance is outstanding. The electrical service was even tested when a tornado blew through Atlanta with no disruption of service.

So! Excuse us for blowing our own horn but, after 13 years, we are still providing the best email marketing and custom database solutions available.

Our competition continues to scratch their heads, claiming that we can’t provide superior service at significantly less cost, but we are. How do we do it? With low overhead and a greater volume of customers to keep us ahead of the curve.

Admail.net’s new interface includes a number of features that make it easier for all email marketers to use and sure to please power users.

Admail.net announced today they have completely overhauled List Builder’s Interest Group features and interface. Clients now have more tools in hand. Read the rest of this entry »